Stuart from Altostratus. “When people hear the name Tinie Tempah they already know he is a true music superstar.”
I thought the film crew from Billington Cartmell (Brand Marketing Geniuses) showed a real connection to the actual person and brought out his natural energy and personality superbly such as when Tinie is talking about how the Lucozade bottle design should look like and how he interacts with the designer.
It showed a real warmth and a human touch to Tinie.
But also they showed just how powerful his energy actually is by bringing in his massive enthusiasm for London and for everything he is involved in.
A real star and I am sure Lucozade will be absolutely thrilled by the video.
My favourite part is Tinie on the roof terrace with the mandatory music star sunglasses and Canary Wharf in the background.