SFD is the UK’s leading creator of inspired retail environments & mannequin suppliers and as part of a massive presentation to a major high street department store, we decided to include a photoshoot of specially selected mannequins within the pitch.
Wanting to create a fresh new approach to how mannequins are photographed meant finding an exciting, versatile location was key. With stunning 360 degree views and rooms flooded with daylight, the Altostratus Penthouse more than fitted the bill.
The minimal, white interiors provided SFD with a great back drop to the colourful party scenes we wanted to create. The layout meant we could shoot in one room whilst the next scenario was being set up in another.
By using every room available SFD were able to achieve a range of moods from intimate bedroom scenes to decadent party shots. Shooting from the balcony looking in to the penthouse enabled us to create a unique outsiders view.
The exterior space gave us the opportunity to get some stunning twilight shots with Canary Wharf as a backdrop, a great context for SFD’s range of concrete finish mannequins.
The finished results were amazing and went down a storm at the presentation, so all in all, the Altostratus Penthouse was a great find.
Garry Samuels the photographer obviously thrilled his clients with an amazing set of images. Gary Samuels can be reached at www.get-shot.co.uk